Privacy Policy

PRIVACY POLICY — balanceincome.com

Balanceincome.com, a private legal entity headquartered in Massachusetts, United States, registered under CNPJ/MF No. 131636559570000 (“Retailer” or “we”), takes your privacy seriously and is committed to ensuring the security and protection of data for all its customers, partners, suppliers, and users (“Users” or “you”) of the balanceincome.com website and any other site, store, or application operated by the Retailer (hereinafter referred to simply as the “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you about how we collect, use, and disclose information during your visits to our Store and in communications we exchange with you (“Communications”).

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU ACKNOWLEDGE AND AGREE TO THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA PROVIDED IN THE STORE.

This Privacy Policy provides an overview of our privacy practices, the choices you can make, and the rights you can exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact us at contact@balanceincome.com.

Additionally, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing these links will take you away from the Store and may result in third parties collecting or sharing information about you. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.

If you provide us with Personal Data relating to other individuals, you declare that you have the authority to do so and that you have obtained the necessary consent to authorize the use of such information under this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

• “Personal Data” means any information that directly or indirectly identifies or can identify a natural person, such as name, social security number, date of birth, IP address, among others.
• “Sensitive Personal Data” means any information that reveals, in relation to a natural person, racial or ethnic origin, religious belief, political opinion, membership in a union or religious, philosophical, or political organization, data related to health or sexual life, genetic or biometric data.
• “Processing of Personal Data” means any operation carried out on Personal Data, whether by automated or non-automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or making available, harmonization, or association, restriction, deletion, or destruction. Processing of Personal Data also includes any other operation provided for under applicable law.
• “Data Protection Laws” means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13.709/18, the General Data Protection Law (LGPD).

Use of Personal Data

We collect and use Personal Data to manage your relationship with us and serve you better when you purchase products and/or services from the Store, personalizing and improving your experience. Examples of how we use your data include:

• Enabling you to purchase products and/or services from the Store;
• Confirming or correcting the information we have about you;
• Sending you information we believe may be of interest to you;
• Customizing your experience using the Store;
• Personalizing advertising based on your interests in our Store; and
• Contacting you via phone number and/or email address provided. We may contact you personally, via voicemail, using automatic dialing equipment, text messages (SMS), email, or any other means of communication your device can receive, as permitted by law and for reasonable business purposes.

Additionally, the Personal Data provided may also be used in the manner we deem necessary or appropriate: (a) in accordance with Data Protection Laws; (b) to comply with legal proceedings; (c) to comply with court rulings, regulatory decisions, or decisions of competent authorities, including authorities outside your country of residence; (d) to protect our operations; (e) to protect our rights, privacy, and security, as well as yours or third parties’; (f) to detect and prevent fraud; (g) to allow us to use available legal remedies or limit damages we may suffer; (h) in any other manner permitted by law.

OUR STORE IS NOT INTENDED FOR INDIVIDUALS UNDER 18 YEARS OLD, AND WE ASK THAT SUCH PERSONS DO NOT PROVIDE US WITH ANY PERSONAL DATA.

Non-provision of Personal Data

You are not required to share the Personal Data we request. However, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, certain specialized features, necessary assistance, or facilitate the delivery of a product or service you contracted.

Data Collected

The general public can browse the Store without the need for registration or providing Personal Data. However, some Store features may require registration and the provision of Personal Data, such as completing a purchase/service request and/or enabling product delivery or service provision.

When contacting the Store, we may collect:

• Contact Information. First name, last name, phone number, city, state, and email address.
• Information You Submit. Information you send via form (questions, complaints, suggestions, criticisms, compliments, etc.).

When navigating the Store, we may collect:

• Location Data. Geolocation data when you access the Store.
• Preferences. Information about your preferences and interests regarding products/services (when you explicitly tell us or when we infer it based on what we know about you).
• Browsing Data in the Store. Information about your visits and activities on the Store, including the content (and any advertisements) you view and interact with, information about the browser and device you are using, your IP address, location, and the website address from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, including cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in item 7 below.
• Anonymous or Aggregated Data. Anonymous survey responses or aggregated information about how the Store is used. In certain cases, we apply a de-identification or pseudonymization process to your data to make it reasonably unlikely that you can be identified through these data with the available technology.
• Other Information We May Collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information, Store usage data, and information collected through cookies, pixel tags, and other technologies.